# WALKED hub — SaaS marketing landing copy **Surface:** `/workspace/walked-hub/` public landing — not Field in-app UI. **Market:** **Nationwide** product for licensed home inspectors (not a local Ohio shop pitch). **Voice:** Professional SaaS English. Clear. Direct. No founder-slack. No cute slang. **Kill shot:** Buyer next-step reports — not faster / AI-assisted writing. **Field workflow (LOCKED — hero/platform visible):** **Snap → speak → move on** (voice after shutter). Brief vocal caption after the photo; typing optional. **Pricing (locked):** $79/mo · $12/report · $49 founder solo — battle cards only. **Geography rules:** Do **not** lead with Ohio. Allowed: Ohio SOP as a compliance capability; 2725 Stonequarry as one live proof job. Forbidden: “Ohio-built” eyebrows, Ohio in every section, Ohio as brand identity. **Guardrails:** No internal audience labels. No BPG. No invented dollars. **Brand lock:** Mark **OR** wordmark — never both side-by-side. **Ship path:** Live `/workspace/walked-hub/index.html` is source of truth for shipped lines. This file re-locked to match (CEO Snap/Speak/Move patch 2026-09-15). --- ## Meta **Title:** WALKED — Home inspection software for buyer next steps **Description:** Snap a photo, speak a short caption, move on. Buyer-action reports for licensed inspectors nationwide. Every finding routes Hire a Pro · DIY · FYI. $79/mo · $12/report · $49 founder. --- ## Hero **Eyebrow:** Inspection software for licensed inspectors **H1:** Reports that tell buyers what to do next. **Sub:** **Snap a photo. Speak a short caption. Move on.** Field stays in your hands — brief voice after the shutter, then keep walking. The report routes each finding to a clear next step — **Hire a Pro · DIY · FYI** — so buyers finish the PDF knowing what to do. **Primary CTA:** Get early access **Secondary CTA:** See sample report **Pricing strip:** $79/mo · $12/report · $49 founder --- ## Proof chips Hire a Pro · DIY · FYI · Snap · speak · stamp · move · Standards-ready report blocks · 2725 Stonequarry · report shipped --- ## Problem **Kicker:** The gap **H2:** Faster write-ups still leave buyers stuck. Most platforms optimize how quickly you finish the narrative. Buyers still ask what to hire out, what they can handle, and what is only worth monitoring. WALKED is built around that gap. The product outcome is a clearer next step for the buyer — not a longer document. **Kill shot:** They help you write the report. We help the buyer act. --- ## Product — Field workflow **Kicker:** Platform **H2:** Snap. Speak. Move on. Take the picture, say the finding out loud in a short line, and keep walking. Voice right after the shutter — typing optional. You stay the inspector; the app does not invent the finding. - Snap the photo - Speak a brief caption - Stamp Hire a Pro · DIY · FYI - Move to the next item ### Hire a Pro · DIY · FYI Every finding routes to a next-step category buyers understand. Optional on-site stamps. Same language in the PDF. ### Standards-ready report blocks Limitations, scope, and license blocks are first-class — including an **Ohio SOP** option for inspectors who need that compliance pack. Other jurisdictions keep the same buyer-action model. **What’s live** Snap · speak · stamp · move · Hire a Pro / DIY / FYI report · Standards/SOP blocks · Live job proof **Roadmap** Report polish → scheduling → CRM → agreements / payments --- ## How it works **Kicker:** How it works **H2:** Capture, route, deliver. 1. **Capture** — Snap, speak a short caption after the shutter, stamp the next step, keep moving. 2. **Route** — Assign Hire a Pro, DIY, or FYI before the report leaves your hands. 3. **Deliver** — Ship a lean buyer PDF organized around next steps, not chapter-length narrative. *(Hero + Field section own the Snap / Speak / Move on beat; how-it-works stays the report loop.)* --- ## Proof **Kicker:** Live proof **H2:** Shipped on a real inspection — 2725 Stonequarry. One live residential job used as proof (Stonequarry). Real photos. Field capture in; Hire a Pro / DIY / FYI report out. Not a mockup deck. - Findings stamped Hire a Pro · DIY · FYI - Buyer PDF structured for action - Same capture path available in product **CTAs:** Open report · Download PDF --- ## Pricing **Kicker:** Pricing **H2:** Straightforward pricing for working inspectors. | Plan | Price | Includes | |---|---|---| | Unlimited | **$79/mo** | Unlimited reports. Field + buyer-action report. | | Pay per report | **$12/report** | Same product without a monthly plan. | | Founder | **$49/mo** | Invite-only early access seat. | No per-publish “Advanced” meter on the base story. **Reference stickers (re-check before pitches):** Spectora ~$109 · Hive ~$99 · InspectorData ~$79 — we compete on buyer next-action, not race-to-bottom AI write-up. --- ## FAQ **Who is WALKED for?** Licensed home inspectors who want buyers to leave with clear next steps — not only a long PDF. **Is WALKED an AI report writer?** No. You make the call. Snap, speak a brief caption, move on. The product routes next steps for the buyer. **Is this only for Ohio?** No. WALKED is a nationwide product. Ohio SOP is available as a compliance option; it is not the brand positioning. **Do you have live proof?** Yes — the 2725 Stonequarry job. Real photos and a shipped buyer-action report. **What does it cost?** $79/mo unlimited · $12/report · $49/mo founder (invite). --- ## CTA **Kicker:** Get started **H2:** See it on a real job file. Request early access or review the Stonequarry buyer report. Bring one of your inspections when you evaluate. **Primary:** Get early access **Secondary:** See sample report --- ## Footer WALKED · Independent inspection software by Shaun Atkinson Nationwide · Snap · speak · stamp · move · Buyer-action reports Compliance options include Ohio SOP where needed · Proof: 2725 Stonequarry --- *Stamp step enhanced around locked Snap/Speak/Move · Re-locked to live index.html · CEO Snap/Speak/Move patch · 2026-09-15*