# WALKED — Landing hero (from hub-copy SoT)

**Market:** Nationwide  
**Voice:** Professional SaaS — not local-shop, not founder-slack  

**Eyebrow:** Inspection software for licensed inspectors  
**H1:** Reports that tell buyers what to do next.  
**Sub:** Snap a photo. Speak a short caption. Move on. Voice after shutter. Buyer-action report routes Hire a Pro · DIY · FYI.  
**CTAs:** Get early access · See sample report  
**Pricing strip:** $79/mo · $12/report · $49 founder  

**Kill shot:** They help you write the report. We help the buyer act.  

**Ohio rule:** SOP capability + Stonequarry proof only — never “Ohio-built” hero identity.  

See full SoT: `hub-copy.md`

**Field H2:** Snap. Speak. Move on.