# Demo talk track

**Pricing lock:** $79/mo · $12/report · $49 founder solo  
**Proof:** 2725 Stonequarry (live Ohio)

## 60 seconds
“Most software makes you faster at writing a report nobody finishes.  
WALKED makes the buyer act — Hire a Pro, DIY, or FYI.  
In the field: snap, caption what you called, move.  
Shipped live in Ohio — Stonequarry.  
$79 unlimited, or $12 a report. Indie. No Advanced meter.  
Got five minutes and one ugly job?”

## 5 minutes
1. **Pain (30s)** — Buyers don’t need another novel. They need the next step. Spectora ~$109. Hive ~$99. InspectorData ~$79 (tied — we win on action).
2. **Field (90s)** — Caption-first, live. Data plates = shoot + done. You stay the inspector.
3. **Report (2m)** — Stonequarry: Hire a Pro / DIY / FYI + Ohio SOP. Show the routing, not the feature list.
4. **Money (30s)** — $79 / $12 / $49. Honest roadmap: stamps polish → schedule → CRM → agreements/payments.
5. **Close (30s)** — Send one of your jobs. If the buyer’s next step isn’t clearer, walk.

## Don’t say
We’re cheaper than InspectorData · they have no AI · anything about BPG · invented dollars · who we’re “targeting”

## Kill shot (say this)
They help you write the report. We help the buyer act.